Which pricing strategy is aimed at quickly achieving high sales volume through low introductory prices?

The selected pricing strategy of market penetration pricing is designed specifically to capture a significant share of the market rapidly by setting low introductory prices. This approach encourages consumers to try the product or service, facilitating high initial sales volumes. By lowering prices at the launch phase, companies attract price-sensitive customers away from competitors, thus boosting market share quickly.

Market penetration pricing helps establish a customer base that can be crucial for long-term success, often leading to increased brand loyalty and word-of-mouth promotion. While initial profits might be lower due to the reduced pricing, the strategy aims to recover these through economies of scale, improved production efficiencies, and potential future price increases once market presence is established.

Other pricing strategies mentioned can serve different purposes. Value-based pricing focuses on setting prices based on perceived value to the customer rather than costs or competition. Cost-plus pricing ensures all costs are covered by adding a markup to the production cost but does not necessarily drive volume. Price skimming involves setting high prices initially and gradually lowering them, which is contrary to the goal of quickly achieving high sales volume with low prices.